16 Apr 2025
Getting approved by big brands for FBA wholesale (Fulfillment by Amazon) can open doors to consistent profits, long-term partnerships, and a more sustainable e-commerce business. However, securing brand approval—especially from well-established companies—requires a professional approach, the right documentation, and persistence. Here’s a step-by-step guide to help you get approved by big brands for FBA wholesale.
Before reaching out to any big brand, ensure that your business looks credible and professional. Big brands don’t usually work with casual resellers or individuals. Here’s what you need:
Business License: Register your business legally, ideally as an LLC or corporation.
Resale Certificate (Tax-Exempt Certificate): This allows you to buy products tax-free and is often required by wholesalers.
EIN (Employer Identification Number): This is used for tax purposes and adds legitimacy to your business.
Professional Email & Website: Use a domain-based email (e.g., wholesalecentraldirectory.com and have a simple but professional website that showcases your business as a legitimate wholesale retailer.
Start by applying for wholesale accounts with authorized distributors and mid-sized brands to build experience. This will help you:
Get invoices that meet Amazon’s requirements.
Learn the communication process with brands.
Build credibility when applying to larger brands.
Most big brands want to see a purchase history or previous relationships with reputable wholesalers.
Don’t send generic emails. Instead, take time to research:
What type of wholesalers they already work with.
Whether they’re open to new wholesale accounts.
Who the decision-makers are (LinkedIn can help you find brand managers or sales reps).
When you reach out, tailor your pitch to align with their brand values and distribution strategy.
When you contact a brand or distributor, make your first impression count. Your pitch should include:
Who you are and what your company does.
Why you’re interested in their brand specifically.
How you plan to represent their products professionally on Amazon.
Your experience and how you ensure compliance with their MAP (Minimum Advertised Pricing) policies.
Avoid saying you’re “just selling on Amazon.” Instead, highlight your strengths: logistics, customer service, product optimization, or market reach.
Big brands want to know their products are in safe hands. Be ready to share:
Screenshots of your Amazon seller performance metrics.
Your inventory management systems.
Sales data from other brands you work with.
Your packaging and fulfillment processes, especially how you prevent returns and maintain high customer satisfaction.
Don’t expect immediate responses. Big brands receive hundreds of inquiries and often work on long approval cycles. Follow up once every week or two with updates or additional value—without being pushy.
Rejection is normal. Brands might already have exclusive distributors or might not be onboarding new resellers. Use this as a learning opportunity:
Ask for feedback.
Keep the conversation open for future opportunities.
Stay in touch periodically with updates about your business growth.
Getting approved by big brands for FBA wholesale isn’t easy—but it’s possible with the right preparation and persistence. Focus on building a professional business foundation, demonstrate your value, and approach brands with respect and strategy. Over time, your network and reputation will grow, and doors to major brand partnerships will begin to open.
