21 Apr 2025
Amazon has introduced tighter verification rules to reduce counterfeit products and unauthorized reselling. Now, wholesale sellers must provide more comprehensive documentation, including:
Authorized distributor or manufacturer invoices (within 90 days)
Brand authorization letters
Valid business licenses with matching company names
Sellers who fail to verify their supply chain may face listing removal or account suspension.
Amazon has aligned its FBA program with its Climate Pledge initiative. In 2025, Amazon requires sellers to disclose product packaging materials and adhere to new eco-packaging standards. Non-compliance may result in reduced Buy Box eligibility or even delisting from environmentally sensitive categories.
Amazon has raised the minimum IPI threshold for storage privileges to 500. Sellers with lower scores face restricted storage limits and increased warehousing fees. FBA wholesalers must now manage restocking strategies more efficiently to avoid overstocking and understocking issues.
Amazon has added new subcategories to the “gated” list. Health supplements, beauty products, and electronics now require brand gating and safety documentation. As a result, wholesalers must work directly with authorized suppliers or brand owners to access these categories.
Enforced across U.S. marketplaces, the INFORM Consumers Act demands high-volume third-party sellers to verify their identity and business details. Amazon has automated this process, but failure to update business credentials (e.g., tax ID, phone number, address) may lead to account suspension.
Due to global shipping challenges and rising freight costs, U.S. FBA sellers are increasingly sourcing from local or regional distributors. Domestic suppliers offer quicker turnaround times, lower shipping costs, and better alignment with Amazon’s fast restocking needs.
Platforms like Faire, Abound, and RangeMe are now common go-to sources for verified wholesale suppliers. Many FBA sellers are leveraging these platforms to discover emerging brands that offer exclusive deals and less competition.
Some wholesale vendors are now offering “semi-private label” opportunities. This hybrid model lets FBA sellers put custom packaging or minor branding tweaks on existing products — allowing them to differentiate without full manufacturing costs.
Suppliers are integrating more technology into their operations, using EDI (Electronic Data Interchange), live inventory feeds, and automated reordering systems. This helps Amazon FBA sellers get real-time stock updates and avoid backorders — crucial for maintaining Buy Box control.
To stay competitive, top-performing FBA wholesalers are negotiating exclusive supply agreements. In return for minimum purchase commitments or long-term contracts, suppliers may grant exclusive rights on Amazon — reducing competition and improving profit margins.
The Amazon FBA wholesale business in 2025 is no longer a simple buy-and-resell game. Sellers must navigate stricter regulations, adapt to eco-conscious requirements, and form deeper supplier relationships. The winners will be those who stay compliant, innovate in sourcing, and focus on long-term brand partnerships.
If you’re an aspiring or current FBA wholesale seller, now is the time to audit your supplier relationships, enhance your compliance documentation, and align your business with the latest trends to stay competitive in Amazon’s evolving marketplace.
