20 Apr 2025
In a significant move for Amazon sellers in the United States, Amazon has announced updates to its fee structure for 2025. These changes, some of which take effect as early as January 15, 2025, are designed to support sellers in launching new products, managing inventory more efficiently, and offering customers better service across the board. As e-commerce continues to evolve, staying updated on fee changes is crucial for Amazon FBA sellers and wholesalers working with U.S.-based suppliers.
Here’s a detailed breakdown of the most important fee changes that sellers should be aware of in mid-2025:
One of the most notable aspects of Amazon’s 2025 update is the decision not to increase referral fees or Fulfillment by Amazon (FBA) fees. This comes as a relief to many sellers, especially small and medium businesses who have felt the pressure of rising operational costs over the last few years.
In addition to holding these fees steady, Amazon has also committed to not introducing any new fee types in 2025. This move supports pricing predictability, allowing sellers to focus on growth strategies rather than worrying about unexpected cost hikes.
Sellers dealing with large, bulky products will benefit from a reduction in the Inbound Placement Service Fee. If shipments experience minimal splitting across fulfillment centers, the fee will drop by an average of $0.58 per unit.
For sellers who move high-volume, oversized goods, this reduction can lead to significant savings over time, especially for wholesalers and private label brands operating in categories such as furniture, home goods, or sports equipment.
Amazon is sweetening the deal for sellers introducing new products by offering fee waivers on inbound placement for up to 100 units per new parent ASIN. This applies to products created between December 1, 2024, and March 31, 2025, and is available through the FBA New Selection Program.
This is a strategic effort to encourage sellers to expand their catalogs and test new products with fewer upfront costs. Sellers looking to diversify their listings or expand into new niches should take full advantage of this program to reduce launch expenses.
Amazon has announced enhanced discounts and incentives for sellers participating in the FBA New Selection and New Seller Incentive programs. These programs are specifically targeting:
High-demand, low-competition items
Everyday essentials
Popular brands with limited availability in certain markets
These fee discounts will be applied for a limited time and refreshed regularly based on market trends and product performance. Sellers sourcing from U.S. suppliers, especially those entering the Amazon marketplace for the first time or expanding into underserved categories, will find these incentives especially useful.
Amazon is continuing its investment in logistics by refining its supply chain services. These updates impact Amazon Warehousing and Distribution (AWD), Multi-Channel Fulfillment (MCF), and Buy with Prime.
Sellers maintaining sufficient inventory levels will receive a 10% discount on storage fees, with rates dropping to as low as $0.43 per cubic foot per month.
Processing fees will be split into inbound and outbound categories, improving billing transparency.
An average fee increase of 3.5% will take effect for most items.
However, units weighing 1 lb or less will not see any increase in standard delivery fees.
No change to the Prime service fee.
Fulfillment fees for large standard-size units will decrease slightly.
Competitive rates for 1–2 day delivery continue, helping sellers maintain Prime-level service standards.
These updates reflect Amazon’s intention to keep the marketplace competitive, particularly for U.S.-based sellers and wholesalers. With shipping and operational cost reductions, new product launch support, and enhanced storage and fulfillment logistics, this is an excellent opportunity for brands and private label sellers to scale efficiently.
U.S.-based suppliers that work with Amazon sellers should also take note. These fee changes can increase demand for products that qualify for lower fulfillment costs or fit into Amazon’s priority categories. Suppliers that align with these trends can become more attractive partners for FBA sellers looking to take advantage of 2025 incentives.
Amazon’s 2025 fee updates present a mix of cost-saving opportunities and refined logistics tools for sellers. While some minor cost increases are occurring in areas like MCF, the broader theme is focused on growth, efficiency, and reduced upfront costs for launching new products.
Whether you’re a new seller exploring Amazon for the first time or an established business sourcing from U.S.-based suppliers, these changes offer clear paths to optimize your operations, launch new ASINs cost-effectively, and maintain profitability in a competitive marketplace.
