13 Apr 2025
Selling on Amazon is a powerful way to build a successful eCommerce business, especially if you work with US-based suppliers. Domestic suppliers offer advantages like faster shipping, easier communication, and higher trust with customers. But to truly succeed, choosing the right product category is crucial. Not all categories are created equal—some are more profitable, less competitive, and easier to scale.
Below are the best Amazon categories to consider when working with US-based suppliers in 2025.
The Home & Kitchen category consistently ranks as one of Amazon’s top-performing segments. This niche includes products like kitchen gadgets, storage solutions, and small home decor items.
Why it works:
Low return rates
High and consistent demand
Products are easy to ship and store
Many suppliers are already established in the US
If you’re looking to private label or bundle items, this category offers great flexibility and plenty of options for customization.
With more consumers focused on self-care and wellness, the Health & Personal Care niche is booming. Products like fitness gear, hygiene kits, and wellness tools are in high demand.
Why it’s a good pick:
Growing consumer interest
Recurring purchases and brand loyalty
Great potential for upsells and product bundles
However, if you’re dealing with supplements or ingestibles, make sure your US-based supplier complies with FDA regulations.
Americans spend billions every year on their pets, making Pet Supplies a lucrative and emotional-buying category. From dog toys to grooming tools, the opportunities are huge.
What makes it great:
High customer loyalty
Repeat purchases
Large variety of SKUs (toys, accessories, grooming, etc.)
Find a US supplier who understands pet safety and quality standards to give your brand a competitive edge.
This category includes items like power tools, smart home devices, and simple repair kits. While more niche, it offers excellent margins and dedicated customer bases.
Key benefits:
Less saturated compared to other categories
High average order values
Many American manufacturers and wholesalers in this space
If you’re targeting homeowners or DIY enthusiasts, this category is gold.
Beauty & Skincare is an evergreen industry that thrives on Amazon. From organic skincare products to facial tools and beauty accessories, this niche offers high profit potential.
Why consider it:
High demand, especially among female shoppers
Strong branding opportunities
Repeat customers for quality products
But be cautious—this is a highly competitive space. Partnering with a trusted US supplier who can offer private label options can help you stand out.
Since the pandemic, the shift to remote work has boosted the demand for home office products. Items like ergonomic chairs, desk organizers, and laptop stands are hot sellers.
Why it’s trending:
Consistent demand from professionals and students
Broad range of price points and product types
Ideal for private label or white-label business models
You’ll find plenty of reputable US suppliers in this space who can offer bulk discounts and fast shipping.
To work with top-quality US suppliers, try these platforms:
WholesaleCentral.com – Great for vetted US wholesalers
Faire.com – Best for boutique and handmade goods
Thomasnet.com – Perfect for finding manufacturers and B2B suppliers
InventorySource.com – Good for automation and dropshipping integration
Also, consider attending local trade shows or contacting regional manufacturers directly for exclusive deals.
When sourcing from US suppliers for Amazon FBA or FBM, the key is to find a category that aligns with customer demand, low competition, and supply chain reliability. Home & Kitchen, Pet Supplies, and Health & Personal Care are strong contenders—but ultimately, the best category is the one where you can add value, build a brand, and scale profitably.
Do you want a list of suppliers in any of these categories? I can help you source them too.
