20 Apr 2025
Amazon has long been the cornerstone of the global e-commerce ecosystem. In 2025, it remains the go-to marketplace for millions of businesses and solo entrepreneurs. With consistent growth in seller registrations, infrastructure, and consumer base, many are
wondering: How many sellers are on Amazon in April 2025?
According to the most recent data, Amazon now hosts over 9.7 million sellers globally, out of which more than 2.5 million are currently active. This includes sellers across all Amazon marketplaces, ranging from the United States and the United Kingdom to emerging markets like India and the Middle East.
Let’s break down these numbers and explore the trends shaping Amazon’s seller community in 2025.
The term “total sellers” refers to the number of registered accounts that have signed up to sell on Amazon since its marketplace launch. As of April 2025, Amazon has:
9.7 million registered sellers worldwide
2.5 million+ active sellers (defined as those who have listed or sold at least one product in the past year)
This distinction is important. While millions have registered, only about a quarter of those are actively selling. Many sign up and never launch a product, while others may become inactive due to competition, suspension, or changes in business strategy.
Amazon operates over 20 global marketplaces, but a few dominate in terms of seller activity. Here’s a breakdown of some of the most prominent markets as of April 2025:
| Marketplace | Active Sellers (Approx.) |
|---|---|
| United States 🇺🇸 | 1.1 million |
| India 🇮🇳 | 850,000 |
| United Kingdom 🇬🇧 | 300,000 |
| Canada 🇨🇦 | 200,000 |
| Germany 🇩🇪 | 175,000 |
| Japan 🇯🇵 | 160,000 |
| Mexico 🇲🇽 | 120,000 |
The U.S. continues to lead Amazon’s marketplace landscape, with nearly 1 in 10 active sellers worldwide operating in the United States.
In the past year alone, Amazon added over 1.1 million new sellers globally. That equates to about 3,000 new seller registrations every day. The growth is especially high in regions like India, Southeast Asia, and parts of Europe where e-commerce adoption is accelerating.
Much of this growth is driven by:
Low startup costs for Amazon FBA businesses
High demand for private label and branded products
Access to global shipping and logistics through Amazon’s infrastructure
Roughly 82% of active sellers in 2025 use Fulfillment by Amazon (FBA), which allows them to store products in Amazon’s warehouses and have Amazon handle packing, shipping, and customer service.
Sellers using FBA benefit from:
Prime shipping eligibility
Better Buy Box win rates
Reduced customer service overhead
However, with the growth of Multi-Channel Fulfillment (MCF) and Amazon Warehousing and Distribution (AWD), some sellers are starting to diversify their logistics strategy while staying within Amazon’s ecosystem.
Amazon sellers range from individual entrepreneurs to established brands and large manufacturers. In 2025, seller demographics include:
Solo entrepreneurs and side hustlers
Private label brands (using FBA)
Wholesalers and distributors
Retail arbitrage and online arbitrage sellers
Global manufacturers entering U.S. and EU markets
Many of the newer sellers are tapping into advanced tools, including AI product research, automation software, and AI-powered customer service bots, to compete effectively in Amazon’s competitive landscape.
Third-party sellers account for approximately 60% of all units sold on Amazon. While Amazon itself sells a wide range of products, it’s the third-party marketplace that powers much of its e-commerce dominance.
In fact, Amazon’s CEO recently emphasized the importance of third-party businesses in driving innovation and product diversity on the platform.
Over 9.7 million sellers have registered with Amazon globally.
More than 2.5 million are active sellers, contributing to marketplace dynamics daily.
The U.S. market dominates, with over 1.1 million active sellers and fierce competition.
FBA remains the preferred fulfillment method, used by more than 80% of active sellers.
Amazon continues to attract thousands of new sellers every day, fueling innovation and diversity.
For anyone considering selling on Amazon in 2025, the opportunity is massive—but so is the competition. The platform continues to grow rapidly, so success increasingly depends on:
Finding underserved niches
Optimizing product listings with SEO
Leveraging automation and AI tools
Providing excellent customer experiences
Staying updated on Amazon’s ever-changing policies and fees
Whether you’re a seasoned FBA seller, a beginner, or a supplier looking to partner with Amazon brands, these numbers paint a clear picture: Amazon is not slowing down, and neither are its sellers.
