16 Mar 2025
Selling on Amazon can be profitable, but securing a reliable distributor is crucial for success.
Whether you’re an Amazon FBA (Fulfillment by Amazon) seller or using FBM (Fulfillment by Merchant), working with the right distributor ensures a steady supply of quality products. This blog’ll cover how to find, negotiate, and maintain a successful relationship with distributors in the USA.
A distributor acts as an intermediary between manufacturers and retailers (or sellers like you). They purchase products in bulk and resell them to businesses at a markup. Distributors can provide access to a wide range of products, better pricing, and logistics support.
Use platforms like:
Events like ASD Market Week and The National Hardware Show allow you to network with distributors in person and establish direct contacts.
If you already have a product in mind, reach out to manufacturers and ask for a list of their authorized distributors.
Join Facebook groups, LinkedIn communities, and Amazon seller forums to find recommendations from experienced sellers.
Negotiate a MOQ that suits your budget and storage capacity.
Ensure you’re getting competitive rates to maintain healthy profit margins.
Some distributors offer net-30 or net-60 terms, meaning you can pay for goods after selling them.
Before committing to bulk orders, test product quality by requesting samples.
Amazon has strict policies against counterfeit products. Ensure your distributor provides genuine items with proper invoices.
Make sure your products have valid UPCs (Universal Product Codes) that comply with Amazon’s requirements.
Some brands have Minimum Advertised Price (MAP) policies that you must follow to avoid account suspension.
Maintain clear communication to ensure a steady inventory flow and resolve any issues promptly.
Never rely on a single distributor. Having alternatives ensures uninterrupted supply.
Track stock levels and adjust prices based on Amazon’s competitive landscape.
Finding and working with the right distributor is key to running a successful Amazon business in the USA. By conducting thorough research, negotiating favorable terms, and ensuring compliance, you can build a sustainable and profitable e-commerce venture. Ready to get started? Begin by reaching out to potential distributors today!
