Amazon FBA wholesale distributors

11 Apr 2025

How to Get Approved by Brand-Name Wholesale Distributors for Amazon FBA

Getting approved by brand-name wholesale distributors for Amazon FBA can be challenging but highly rewarding. It adds credibility to your business and gives you access to high-demand products. Here’s a comprehensive step-by-step guide to help you get approved:

✅ 1. Set Up a Legitimate Business

Before anything, you need to be seen as a serious business.

  • Form a legal entity – LLC or Corporation (not just a sole proprietorship).

  • Get an EIN (Employer Identification Number) from the IRS.

  • Get a business license – Many distributors will ask for this.

  • Open a business bank account – It gives you a professional presence.

✅ 2. Create a Professional Online Presence

Distributors often vet your legitimacy online.

  • Build a website – Use Shopify, WordPress, or even a landing page. Include a company description, contact info, and product categories.

  • Set up a professional email – Use a domain email like yourname@yourcompany.com, not Gmail or Yahoo.

✅ 3. Get a Resale Certificate (Sales Tax Permit)

Most U.S.-based distributors require this.

  • Allows you to purchase products tax-free for resale.

  • You can apply for one through your state’s Department of Revenue.

✅ 4. Create a Distributor Outreach List

Focus on authorized brand-name wholesale distributors (not middlemen or aggregators).

  • Use directories like:

  • Reach out to brands directly and ask:
    “Who are your authorized distributors?”

✅ 5. Prepare a Wholesale Account Application Packet

Most distributors ask for:

  • Business license

  • Resale certificate

  • EIN

  • Trade references (optional, but helpful)

  • Company profile or line card

✅ 6. Reach Out Professionally

When contacting a distributor:

  • Introduce your company and mention your business model (don’t say “Amazon seller” first).

  • Focus on retail or online sales—highlight professionalism and compliance.

  • Be honest but professional. You can say:“We are an online retail business interested in establishing a wholesale account. We focus on select channels including Amazon, while fully complying with all brand and MAP policies.”

✅ 7. Don’t Mention Amazon Right Away

Some distributors are wary of Amazon sellers due to price undercutting and MAP violations.

  • Instead, build a relationship first.

  • Show that you are not just looking for a quick flip—mention your commitment to branding and policy adherence.

✅ 8. Start Small and Build Trust

Once you’re approved:

  • Place a small order to show you’re serious.

  • Follow up with good communication.

  • Pay on time.

  • Respect MAP (Minimum Advertised Price) policies.

✅ 9. Show Proof of Amazon Sales (Optional)

If they ask about your Amazon presence:

  • Share store stats (if you’re already selling).

  • Provide a catalog or screenshots to show you’re professional and understand FBA.

✅ 10. Keep Good Records

Distributors may audit or ask for sales volume later.

  • Stay organized with purchase invoices.

  • Amazon requires invoices for ungating and brand approval as well.

Bonus Tip: Attend Trade Shows

  • Shows like ASD Market Week, Toy Fair, or Natural Products Expo help you connect face-to-face with suppliers.

  • Great way to build relationships and get exclusive deals.