16 Apr 2025
Amazon FBA (Fulfillment by Amazon) has become one of the most powerful tools for online sellers. By leveraging FBA, you can store inventory in Amazon’s warehouses, and they handle shipping, returns, and customer service. But to truly scale your business and maximize profits, tapping into wholesale strategies is essential. Here’s how you can do that effectively:
Not all suppliers are created equal. Look for authorized distributors or manufacturers that offer competitive pricing, consistent stock levels, and strong reputations. Avoid middlemen or unreliable sources that may result in stockouts or pricing issues.
Use directories like:
SaleHoo
Worldwide Brands
You can also attend trade shows or reach out directly to brands that are not yet oversaturated on Amazon.
Before placing a wholesale order, validate the product’s potential on Amazon. Use tools like:
Jungle Scout
Helium 10
Keepa
Check the sales rank, monthly sales volume, and price history. Also, analyze how many sellers are currently offering that product. If the listing is crowded and dominated by Amazon itself, profits may be squeezed.
Look for:
Consistent demand
Low number of FBA sellers
Opportunity to win the Buy Box
You need to factor in all costs:
Product cost
Amazon referral fees (usually 15%)
FBA fees (based on size and weight)
Shipping to Amazon warehouse
Prep fees (labeling, poly bags, etc.)
Use Amazon’s FBA Revenue Calculator to determine your profit per unit. Aim for a profit margin of at least 30% or a 100% ROI to ensure long-term growth and reinvestment ability.
Once you’ve built a relationship with a supplier, negotiate better pricing for bulk orders. Even a 5–10% discount can greatly improve margins over time. Ask about:
Tiered pricing
Payment terms (Net 30 or 60)
Exclusive deals
Private labeling opportunities
Don’t just settle for the listed price — wholesalers often expect negotiations.
The Buy Box is where most of the sales happen. To win it, focus on:
Competitive pricing (but avoid race-to-the-bottom)
Strong seller metrics (low order defect rate, on-time shipping)
Using FBA (gives you an edge automatically)
You can use repricing tools like Bqool or Aura to adjust your pricing dynamically and maintain profitability while staying competitive.
One of the best wholesale tactics is selling brand-gated products — where only authorized sellers can list certain brands. This significantly reduces competition and price wars.
Better yet, try to secure exclusive selling rights for certain products or SKUs. This way, you become the only Amazon seller for that brand, giving you pricing control and consistent profits.
If you’re allowed to edit the listing (and it’s under a generic or unclaimed brand), optimize it for better conversions:
Use keyword-rich titles
Add high-quality images
Write detailed bullet points
Include A+ Content (if eligible)
This can increase your conversion rate, helping you move inventory faster and boost rankings.
Start small, prove your model, and then scale up by reinvesting profits into higher-volume or higher-margin products. Build relationships with more suppliers and diversify your catalog. Consider automating tasks through software or hiring a VA to handle product research and restocking.
If done right, Wholesale Amazon FBA is a long-term, scalable business model. Focus on supplier relationships, profit analysis, and strategic product selection. With consistent effort and smart decision-making, these wholesale tactics can significantly boost your Amazon FBA profits.