22 Apr 2025
If you’re considering starting an Amazon FBA wholesale business, one of the biggest questions you’ll face is: Which country is best for sourcing and selling wholesale products? The answer depends on several factors, including supplier availability, product quality, shipping times, import/export laws, and your target Amazon marketplace.
Let’s break it down and explore the top countries for Amazon FBA wholesale in 2025.
The United States is the most popular and profitable Amazon marketplace (Amazon.com). If your goal is to sell in the U.S., then sourcing from U.S.-based wholesalers and distributors gives you a major advantage.
Huge consumer market
Fast shipping from domestic warehouses to Amazon FBA centers
Easier to get brand authorization from U.S. suppliers
No import taxes if buying within the U.S.
Wholesale Central
Worldwide Brands
Inventory Source
Faire.com
Higher wholesale prices than China or India
Competitive marketplace
China remains the largest supplier of wholesale products globally. If you’re looking for low-cost inventory and a wide variety of products, China is hard to beat.
Cheapest bulk pricing
Huge range of product categories
Easy access via Alibaba, 1688, Global Sources
Alibaba.com
1688.com (useful with sourcing agents)
DHGate
Quality control is crucial — always order samples
Long shipping times (unless using freight forwarding or 3PL warehouses)
Custom clearance and import taxes when shipping to Amazon FBA
Use freight forwarders or prep centers in the U.S. or UK to handle inspection, labeling, and shipping to FBA.
India is rising fast as a reliable wholesale source — especially for handmade, eco-friendly, textile, and artisan products. It’s also part of Amazon’s Global Selling Program.
Affordable pricing
High-quality handmade goods (e.g., home décor, textiles, leather goods)
Less competition compared to Chinese suppliers
IndiaMART
TradeIndia
ExportersIndia
Amazon Global Seller Events in India
Not as established in automated logistics as China
Communication barriers may exist with some smaller suppliers
If you’re targeting the Amazon UK or EU marketplaces, the UK is a great base for sourcing and selling wholesale goods.
Access to both UK and EU consumers (via VAT registration)
Shorter delivery times to European FBA centers
Many reliable wholesalers, including brand distributors
WholesaleDeals.co.uk
TheWholesaler.co.uk
Gem Wholesale
Import/export regulations post-Brexit
Need VAT registration for EU selling
Germany is Europe’s largest Amazon marketplace. If you want to sell in the EU, this is an ideal country for sourcing products and building logistics.
Strong infrastructure and logistics
High purchasing power among customers
Large selection of B2B wholesalers
Restposten.de
Zentrada.de
You’ll need a VAT number for Germany and possibly for other EU countries you sell in.
It depends on your business strategy:
Want fast delivery and trusted suppliers? → USA
Need cheap, bulk products? → China
Want to sell unique or handmade items? → India
Targeting EU markets with local suppliers? → UK or Germany
There’s no “one-size-fits-all” answer regarding choosing the best country for Amazon FBA wholesale. Each country has its strengths depending on your product type, budget, and target marketplace.
💡 Pro Tip: Many successful Amazon sellers combine suppliers from multiple countries — for example, sourcing bulk items from China, while working with U.S. distributors for brand-name products.
Ready to start? Begin by identifying your niche, researching demand with tools like Helium 10 or Jungle Scout, and contacting 3–5 suppliers from different countries to compare pricing, terms, and shipping options.
