22 Apr 2025
When starting or scaling an Amazon FBA wholesale business, one of the biggest decisions sellers face is choosing where to source their products. While countries like China and India are known for cheap manufacturing, many sellers around the world—especially those in the U.S., UK, Canada, and Europe, prefer working with U.S.-based suppliers and wholesalers.
But why are U.S. suppliers so popular globally, even when they’re often more expensive than Asian sources?
Let’s dive into the top reasons why Amazon sellers worldwide choose to partner with U.S.-based wholesale suppliers, and why it might be the right move for your FBA business too.
U.S. suppliers often deal with branded, high-quality products that already have a strong reputation on Amazon. These include household names in health, beauty, kitchenware, baby products, office supplies, and more.
Many of these items are already selling well on Amazon.com, and when sourced through an official U.S. distributor, you get:
Reliable quality
Official authorization (important for Amazon compliance)
Fewer complaints and returns
This is a huge advantage, especially compared to generic or unbranded products from overseas that may lack consistency or quality control.
If you’re selling on Amazon U.S., using U.S.-based suppliers allows you to receive your inventory faster and get it into FBA warehouses much quicker.
There’s no need to wait weeks for ocean freight from China or deal with long customs clearance delays. Domestic shipping is faster, cheaper, and more predictable.
For sellers outside the U.S., U.S.-based prep centers and logistics companies can still receive, inspect, and forward products to Amazon FBA on your behalf. This speeds up your workflow and reduces your time to market.
Amazon often asks wholesale sellers to provide invoices, brand authorization letters, or supplier details, especially when dealing with gated categories or restricted brands.
U.S. wholesalers are familiar with these requirements and can:
Provide valid, compliant invoices
Offer resale certificates
Help you get brand approval
This is a major advantage over overseas suppliers, where invoices might not meet Amazon’s strict guidelines, potentially leading to listing suspensions or delays.
Working with U.S. suppliers often means:
Clearer communication
Shared time zones (if you’re based in the U.S. or Canada)
Better customer support
Building long-term, trust-based relationships is much easier when dealing with suppliers who understand your business model, speak your language fluently, and respond quickly.
This also opens up the possibility of exclusive deals, custom terms, or volume discounts—which are hard to negotiate with overseas suppliers.
When you deal with U.S.-based companies, you’re operating under U.S. commercial law, which gives you more protection in case of disputes, damaged goods, or fraud.
With international suppliers, legal options can be limited, expensive, or difficult to pursue.
Also, for new sellers, working with domestic suppliers can reduce risk and complexity, allowing them to focus more on learning Amazon FBA and less on logistics and legalities.
Interestingly, many non-U.S. sellers (from Europe, the Middle East, Asia, and beyond) specifically choose U.S. suppliers to take advantage of:
Amazon USA’s massive customer base
Reliable shipping to FBA
Brand familiarity among U.S. consumers
They use U.S. prep centers or third-party logistics (3PLs) to bridge the gap and run their business from anywhere in the world.
U.S.-based suppliers offer a winning combination of reliability, speed, brand trust, and compliance, making them a top choice for Amazon FBA wholesale sellers worldwide. While the upfront costs may be higher than overseas options, the long-term benefits in quality, time savings, and seller performance can far outweigh the difference.
If you’re serious about building a sustainable, brand-compliant wholesale business on Amazon, partnering with U.S. suppliers could be your smartest move.
